Friday, November 30, 2007

Apple's not-so-secret Branding Advantage

Apple's not-so-secret branding advantage There are many reasons for Apple's recent success in the technologymarket. They build great hardware. Their software is meticulouslymaintained and simplified. They have a fantastic retail experience from the showroom floor to the unboxing of their products.

They have a totaluser experience that no one can touch. To view the rest of the blog post, click the following link.http://cwflyris.computerworld.com/t/2418698/118620310/89196/2/